Did you know that 83% of the Singaporeans use social media, and Facebook is the top social media platform in the world?
It is inevitable that businesses will not utilise social media to reach their target audience to potentially convert them from a lead to become a user of the brand’s product or services.
Social media is an essential component of your digital marketing strategy and here is why I said so.
1. Get them to “do”
Based on the See-Think-Do-Care business framework, social media allow users to be exposed to the “see” stage for brand awareness through the content that is shared over at social media such as Facebook, Instagram and Twitter.
Interesting and engaging content such as images, videos, articles etc. are often shared from one individual to another. By creating more exposure for the business/brand through social media, it increases the brand awareness.
Ultimately, the end goal is to drive the target market to become your customer and for them to “care” about the business/brand through social media.
2. Reach your audience based on insights
Social media platform like Facebook allows the business/brand to gain audience insight to help target the audience you want based on location, age and gender, education level, relationship status, life events, and many thousands of unique interests and behaviours.
It allows the business/brand to actually create content and digital ads, such as Facebook advertising to arouse their interest and be engaged with the ad.
To engage users through social media is one of the methods to integrate into an effective digital marketing strategy.
3. Building a long term relationship
Social media is the platform for consumers to interact and express their opinions about the brand. A good example is Glossier, which they illustrate how they connect with customers using social media to build a community using social media type such as such as Instagram and Facebook to build a community based on real people, not just influencers.
When a business/brand is able to relate, listen and engage their followers through a community, it portrays an image that they know what the customers’ needs and wants are, and that is what marketing is all about!
P.S: I highly recommend you to check out how Glossier uses social media to build a cult following!
In conclusion, social media is a fantastic tool when great content is created to share with the users to engage them with the brand.
Do you agree with what I have said? Feel free to share your opinions with me by leaving a comment. Sharing is caring 🤘